UK-based Philosophy Football, which distributes information and football merchandise to UK fans of the sport, has been working with LAB to promote our new book Brazil Inside Out (see here for more details). Now they have launched a World Cup T-shirt, based on a Brazilian design.

Bread & Circuses T-Shirt“O circo nós já temos. Agora só falta o pão”

Translation: ‘We’ve got the circus, now we want the bread’

Philosophy Football writes:

Brazil is the home of the beautiful game. A nation where football is treasured as the people’s game. FIFA’s model for the World Cup is the antithesis of such ideals,  serving instead the interests of corporate power, multinational sponsors, corruption and nepotism. Via friends at LAB, Philosophy Football found a wonderful placard Brazilian protesters against the corporatisation of the World Cup have been carrying, (see the original design by Brazilian artist Isabela Rodrigues) and adapted it for a very special World Cup T-shirt design. Wear it for the beautiful game that should always and forever be the people’s game. The World Cup belongs to us, the fans, the world over, not FIFA or their big business buddies. Available at the special low price of £14.99 from Philosophy Football.

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